Quiénes Somos
Who are we?
We are a Colombian company with over 30 years of experience in the design, production, and marketing of sportswear, swimwear, and high-value-added lingerie.
Quality, creativity, and innovation are the main characteristics of our designs.
We offer new opportunities to entrepreneurs who wish to start their own business, creating new jobs and positively impacting social development.
Our story
In the 90s, the Babalú brand was born in the center of Medellín, starting with a single point of sale and the marketing of t-shirts. Over time, Enrique Gómez –the company's founder and general manager–envisioned the opportunity to design, manufacture, and market a line of sportswear different from those existing in the market; he dreamed of creating garments that highlight the beauty of the athletic woman, with quality, innovative designs, and garment comfort as his premise. His desire to constantly satisfy his customers' needs led him to include a line of swimwear, lingerie, and cycling apparel in his portfolio.
Ten years later, the Tarrao brand was born, a line of men's underwear aimed at daring men who are not afraid of color and prefer bold prints and designs. From the beginning, its founder wanted this brand to be within everyone's reach and for prices to be accessible to all populations, with the premise of offering excellent quality products at a fair price.
In 2015, once again listening to the needs of the market, the Inizio brand was born, with a line of sportswear for men passionate about a healthy lifestyle, who enjoy their free time with friends and family practicing sports, providing comfort in its designs and guaranteeing quality in each of its garments.
Vision
To consolidate an internationalization model that allows us to position our products globally, highlighting Colombian craftsmanship, as well as the quality, creativity, and innovation of our garments.
Valores corporativos
Sense of belonging, love for our company, which we reflect in our products and services. We recognize the potential of teamwork and have established ourselves as a family.
Innovation, as we constantly seek to improve, add value, and progress in our processes and products, staying ahead of our customers' desires and needs.
Quality, since our products satisfy the most demanding needs of our customers, not only meeting but exceeding standards and standing out from the rest.
Empathy, strengthening our ability to listen to the market and its demands, working continuously to address its needs.
